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Google ອອກຄູ່ມືສຳລັບ Search Engine Optimization ຫຼື SEO ໃນເບື້ອງຕົ້ນ ສາມາດອ່ານລາຍລະອຽດເພີ່ມເຕີມ ແລະດາວໂຫຼດໄດ້ຈາກ Official Google Webmaster Central Blog

ທາງ Search Engine Facts (ຜູ້ຢູ່ເບື້ອງຫຼັງ IBP) ໄດ້ສະຫຼຸບເປັນລາຍການດັ່ງນີ້:

1. Things that you should not do in your web page titles

• Do not use web page titles that have no relation to the content on the page.
• Do not use general web page titles such as “Untitled” or “New Page”.
• Do not use the same title for more than one web page.
• Do not use very long titles that do not help your users.
• Do not stuff unnecessary keywords in your title tag.

2. Things that you should not do in your meta tags

• Do not use meta description tags that have no relation to the web page content.
• Do not use general descriptions such as “My web page” or “About kittens”.
• Do not use only keywords in the description.
• Do not copy the entire content of the web page in the meta description tag.
• Do not use the same description tag on more than one web page.

3. Things that you should not do with your URLs

• Do not use lengthy URLs with unnecessary parameters and session IDs.
• Do not overuse keywords in your URL (kittens-cute-kittens-all-about-kittens.htm).
• Do not use too many sub directories (../here/there/down/2/buried/deep/down/content.htm).
• Do not use directory names that have no relation to the web page content.

4. Things that you should not do with your website navigation

• Do not show the same content with different domains or sub-domains.
• Do not mix www. and non-www. versions of your URLs in your internal links.
• Do not use capitalization in your URLs.
• Do not link every page of your website to every other page of your website.
• Do not over-segment your web page content. Users should be able to access any content with a few clicks.
• Do not base your entire navigation on drop-down menus or images.

5. Things that you should not do with broken links

• Do not use broken links on your web page.
• Do not block search engines from indexing your 404 not found pages.
• Do not use non-descriptive 404 not found pages. Better use 404 web pages that help your website visitors to find the correct page on your website.
• Do not use a 404 not found web page design that is not consistent with the rest of your website.

6. Things that you should not do with your web page content

• Do not use text with many spelling and grammar errors on your pages.
• Do not embed text in images because search engines cannot read it.
• Do not write text about varying topics on a single page without paragraphs, sub-headings or layout separation.
• Do not copy content from other web pages that has no extra value to your website visitors.

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